Giant Group revenue drops 17% but e-bikes remain a bright spot
Giant Group recorded a 17% drop in consolidated revenue over the first nine months of this year, the latest figures released by the company's board of directors reveal. With a slow start to the year and a high-profile incident with the United States Government in late summer, the manufacturer reports a 24.9% decline year-over-year in Q3 revenue to NT$15.36 billion (€420 million).
Despite these continued lows, the Group reflects on some positives. “In terms of market performance, OEM business saw nearly 20% growth in sales during the first three quarters, supported by recovering demand in Europe. Own-brand sales also showed a moderate recovery in the European market. While regional performance varied, the overall trend is stabilising,” Giant writes in the financial statement.
“In the US, consumer sentiment remained cautious due to tariff policies and macroeconomic factors. In China, revenue declined due to a high base period last year. As the year-end holiday season approaches, the Group will continue to adjust market strategies flexibly to enhance sales performance.”
Giant points to signs of positivity in the e-bike market specifically. “Sales of e-bikes, including both own brands and OEMs, accounted for 25% of the Group’s total revenue in the first three quarters. Although the share slightly declined compared to last year, unit sales still showed growth, reflecting the recovering market demand. As a key mid- to long-term growth driver, e-bikes hold strong potential.” The Group confirmed that it will continue to invest in this segment, with new product launches expected to enhance business growth. However, with mistreatment allegations and withheld US imports, the company faces a far-from-smooth ending to an already challenging year.