EU e-bike imports drop 13% as market adjusts

The ongoing market and inventory issues have seen the total number of e-bikes imported into the European Union (EU) drop 13% in the first nine months of this year, compared to the same period last year. Eurostat's latest data shows a 14% decline in value. Similarly to 2024, in Q3, China has taken the top spot from Taiwan as the leading EU e-bike supplier. But with a difference of just 341 units, there can be no talk of Chinese dominance in Europe - yet.

Almost 465,000 e-bikes were imported into the EU in the first nine months of 2025. In 2024, this total was 533,000 units. This difference marks the first dip under a half million units for this time period since the e-bike market rose to dominance in Europe. The value of these imports has dipped below half a billion euros for the first time since 2018.

Value following the seasonal pattern

On par with the seasonal trend, the value of e-bike imports into the EU declined in Q3 after two quarters of growth during the European spring season. With a total value of €143 million in Q3, this represents a 15% decrease compared to the same period last year. In Q3, Taiwan, Vietnam and China are the top contributors to this total, with €76 million, €30 million and €21 million respectively. A positive note is that Q3 e-bike imports from Taiwan to the EU increased by 5% year-on-year.

Leading e-bikes suppliers

As Taiwan angles to regain its dominance as the lead European e-bike supplier, Cambodia and China continue to increase their share of the market. The Q3 edition of the graph below indicates that the EU market is becoming more of a level playing field for e-bike suppliers. While China remains the EU’s largest e-bike supplier by volume, its average unit value of €314 contrasts sharply with Taiwan’s €1,000, underscoring Taiwan’s focus on the premium segment.

Vietnam is losing the most ground in 2025. In the first nine months of the year, it supplied 78,000 units, a 38% drop compared to 2024. China's 143,000 units, on the other hand, are 15% above the amount brought into the EU in the first nine months of 2024. With tariff disruption dominating imports into the US market, the country is no longer a cost-efficient destination for China’s huge volumes. The EU, even with its renewed anti-dumping measures in place, could offer a cheaper, viable alternative. These recalibrations will certainly continue to change the dynamics of the European e-bike market heading into 2026.

Bicycle imports stable

Where e-bikes are still eyeing market stabilisation, the total number of bicycles imported to the EU in the first nine months of 2025 is up 15% to 2.57 million units. Likewise, the value is up 2% to €640 million. The top importers in terms of volume are China (up 30%), Bangladesh (up 74%) and India (up 33%). In terms of value, the leading contributors are Taiwan (down 13%), Cambodia (up 7%) and China (down 3%).