OCTOBER 2024 Securing financial stability in a tough market CONTENTS Better financial foothold 2 Industry players restructuring for better financial foothold Rising debts, financial injections, insolvencies and disinvestments... bicycle industry players try to secure their financial health before 2025. Why our drive system failed 4 ‘Why our drive system failed in a thriving market’ For the first time, Revonte's co-founder and former CEO Otto Chrons shares his story, and the lessons learned. Boom period for the industry is coming 6 ‘Another boom period for the industry is coming’ With financial investors needing to divest more mature assets the bike market will see a rise in M&A activity, a new report concludes. Rebirth Group 7 ‘A new 4.0 factory will be established in 2026’ Rebirth Group CEO explains why he acquired Cycleurope and discusses the strategy and investments planned for the next two years.