E-bike sales grow amidst market slowdown in Europe

The 2022 sales statistics reported until now by the national European industry organisations paint a clear picture. E-bike sales volumes increased by double digits replacing demand of mechanical bicycles. In general, the e-bike market share is growing steadily and average prices are going up boosting the market value. Except for France, e-bikes are sold at an average retail price above €2,000.

Market growth bigger than in 2021

The 2022 statistics clearly show the hike in e-bike sales as the market growth is substantially bigger than in 2021. In 2022 German e-bike sales increased by 10% (only 3% in 2021), in 2022 in Austria + 11% (was 9% in 2021), in 2022 in Italy + 14% (was 5% in 2021). Despite all announcements on unstable markets earlier in 2022, the relevance of the e-bike market appears to continue to grow. Thanks to the high average price for an e-bike compared with a mechanical bike, also the market value is only expanding.

Notwithstanding this market development it impacts the parts and component industry. E-bike assemblers and brands can make the most of the higher average price as mentioned above. For component manufacturer who are used to the high volumes, the e-bike implies a challenge. Market developments in Germany and the Netherlands in the past 10 years have shown that the e-bike brings all new opportunities, like a wider cycling audience, as well.