Eurobike thrives on booming popularity of the e-bike

When Eurobike 2023 opens its doors, the show will again welcome a bigger number of exhibitors than at the previous edition. This exponential growth reflects the prospering e-bike market. While the industry faces difficulties on individual markets, the global electrification of bicycles brings in many new players.

In one of its latest announcements Eurobike reports an exhibitor count of more than 1,900, setting an all-time high. The decision to move Eurobike from its long-time base Friedrichshafen to the business style location in Frankfurt was driven by the potential to expand the event.

More capacity

‘Friedrichshafen’ had reached its maximum capacity with 1,400 exhibitors at the last pre-corona edition in 2019. When the event opened its doors in 2022 in Frankfurt for the first time, show organizer fairnamics reported 1,500 exhibitors. This number has now increased to more than 1,900, a 36% expansion since pre-corona. For sure, the e-bike market potential in Europe is obvious, certainly when looking at the long-term.

The outlook for the North American market is undoubtedly less positive, if not dramatic but also sales in Europe this spring are not as many had hoped for. These challenges in both North America and Europe will have an impact on the market and with that the business at Eurobike. Although the event predominantly developed into an industry presentation over the years, it is still the primary indicator for market developments. The leading question in Frankfurt will be how the industry will be able to align market demand and existing overstock.

To create space for the growing number of exhibitors and to facilitate the strict B2B companies, this year’s Eurobike will include a completely new hall at level 9.2; this is where the supplier area will find its place. This area will only be used on the first three days of the trade fair (June 21 to 23) and is specifically reserved for suppliers and component manufacturers. This has been done to improve the B2B exchange separately from the rest of the trade fair program.

Eurobike opens with conference

To give more weight to its Bike Biz Revolution conference, Eurobike will organise this event on the day ahead of the opening of the show. In its fifth edition, entertaining keynotes at the ‘Conference for Visionaries’ will focus on two subject areas: forecasting and future technologies. The Bike Biz Revolution is scheduled for Tuesday, June 20 from 12 pm to 5:30 pm.