How do you arrange the flow of recycled materials, including the collection of used frames?
Right now, as far as I see it, the bikes are sold by the OEMs and then some years or decades away, they get thrown away somewhere. So there is no circularity at all in the industry for bikes. Our core goal is to change that because it is not sustainable in our eyes. So we have an innovative material, 100% recyclable which can reduce the CO2 footprint of a frame by 68% compared to aluminium. But now the next step is to create the circularity in industry. We guarantee to the OEMs that we will take back our frames and recycle them for new frames or other bicycle components and now the aim is that the OEMs now use this as an argument in the market. They can tell their customers that if you buy frames with carbon composite technology from us, you could get, for example, a voucher of €200 if you buy your next bike from us. In this way the system would change and circularity would become not only for bike frames. We also produce other components, for example cockpits, forks and other components, all with the same technology. For now our system is in place and it's more about the OEMs. How they are going to implement it in the market and who is really pushing it through? We’ve already had some good feedback from the industry. I think Ebike Advanced and Buddy Electric are the first ones who implement this philosophy into the DNA of their companies, also being the first ones to launch serial bikes with our technology. I sincerely hope others will follow as the system today is simply not sustainable.
In terms of markets, where is you core focus for the years ahead?
Europe is 100% the place to be in terms of environmental friendly production, in terms of awareness from the end customers and in terms of the need to implement such a system. We are focusing on how to break the supply chain from Asia to produce everything in Europe; producing ‘just in time’, in unlimited quantities. Also, our target is to produce everything CO2 neutral, with only solar energy from our own solar plant. Europe is therefore our focus for the next five years, but the Americans are to follow for sure; America, Mexico, Canada. This will be the next step on our list. Asia, however is still too far away, in terms of consumer awareness, but also from the price range perspective. So first, Europe and then America.