June 2026 From correction to recovery Europe’s bicycle market begins reset CONTENTS 2 E-bike sales help stabilise German market At two million units, the German e-bike market held steady in 2025, after the volatile market during pandemic years. 4 7% downturn in Dutch bicycle sales The Dutch bicycle market fell 7% in units in 2025 as rising average prices continued to mask declining demand. 6 The forces behind Europe’s split markets Across the four nations, consumer behaviour, subsidy policy and inventory issues appear to be the key factors dictating market success. 7 Mixed fortunes across Europe European bike markets show mixed momentum in 2025, with Italy under pressure, Spain stabilising and the UK returning to growth.