September 2025 Industry insiders share thoughts on... Navigating market, trade and innovation changes CONTENTS 2 Confronting bicycle market headwinds in 2025 Once heralded as a long-term growth story thanks to the e-bike boom, the bicycle industry now finds itself grappling with uncertainty. 4 ‘Preserving bicycle classification for e-bikes is essential’ Bosch eBike Systems CEO Claus Fleischer discusses the company's stance on maintaining the legal bicycle classification for e-bike systems. 6 Schwalbe eyes growth in US and Asian markets For the tyre manufacturer, the next few years will be shaped by the company’s zeroed-in efforts to reach further into expanding markets. 7 Demand-driven innovation pushes growth at Bafang “Whether in good times or bad, demand-driven innovation is urgently needed,” says Bafang CEO Qinghua Wang. 9 Our experience will guide us through tariff uncertainty Velo CEO Ann Chen offers insights into the saddle manufacturer’s market perspective and the company's future direction at a time of trade uncertainty.