Dual Polish hub for Ecobike and Mobility One

From their shared base on the outskirts of Wrocław, Ecobike and Mobility One have built a two-track operation: a consumer-facing brand and a production partner for external labels. It's a set-up that, in export manager Krystof Dobrowolski's view, plays to Poland's growing strengths as a hub for bicycle manufacturing while staying true to Ecobike's family roots.

The dual structure is intentional. Ecobike, established in 2008, is a consumer-facing brand, while Mobility One, set up in 2019, serves as an OEM partner for external labels. This separation allows Ecobike to compete at a retail level while also keeping neutrality to manufacture for other labels.

Two companies, one philosophy

Ecobike, as a brand, has always focused 100% on e-bikes and holds a license exclusively for e-bike manufacturing. “We never produced regular bicycles, and we don’t plan to,” Dobrowolski explains. “The margins in Poland on conventional bikes are low, and we would lose focus. E-bikes are where the future is.” Ecobike’s portfolio includes over 40 models, from city to cargo.

Mobility One now assembles bikes for Finnish, Dutch, Norwegian and other European clients, while Ecobike remains its biggest partner. The set-up creates “healthy competition” on the Polish market, Dobrowolski adds, while offering “foreign partners a European assembly point at a time when proximity and flexibility are gaining value in the supply chain. As Mobility One, we can talk to customers as a production facility. It makes cooperation easier.”

The single site in Poland combines a showroom, warehouse and production line under one roof. “It means we can move quickly,” he adds. “OEM bikes go straight from assembly to shipping, while Ecobike models are stored and distributed from our own warehouse.”

On the line

Walking through the factory, Dobrowolski highlights how production has been built up step by step. Frames arrive pre-painted from Asia, then undergo inspection and cable routing at 10 dedicated stations. Wheel building is outsourced within Poland to save time and focus on developing the electric drive system. Most of the system integration happens in-house across up to 15 assembly stations.

“We can make 2,000 e-bikes a month on one shift,” says Krystof, “but if needed, we could scale up to 6,000. Everything is checked manually before packing. Most of our staff started with no experience, but we trained them up. That’s the only way in Poland — you don’t find highly trained e-bike assemblers on the market.”

The warehouse was extended in early 2025 to a capacity of 15,000 bikes, up from the previous maximum of 6,000 bikes. Components and batteries are managed alongside finished stock, ensuring the line is kept supplied. “The key is planning,” he notes. “Dealers place pre-orders in autumn, so we aim to have bikes ready for March, well before the season.”

Market dynamics

The domestic market accounts for approximately 60% of Ecobike sales, with the remaining 40% spread across 14 export markets, including Germany, Denmark, Ireland, the United Kingdom, and the Baltics. Ireland is currently the largest overseas market, managed through an exclusive distributor, while elsewhere the brand works directly with shops. “Email was enough in the past, but the competition is also more active now, so we visit stores directly. It’s not always economically viable, but it builds genuine relationships.” says export manager Dobrowolski.

The brand tailors its products to local tastes: Polish customers demand larger battery capacities, while Scandinavian riders prioritise different specifications. Ecobike embraces this complexity as part of its export push. “Europe is compact, yet consumer expectations differ sharply. We aim to offer something distinctive, whether it’s a Panasonic motor or simply a riding experience that convinces on a test ride,” Dobrowolski notes.

Poland’s role

Krystof sees Poland gaining momentum as a manufacturing base. Labour availability and growing infrastructure are making it attractive, even if components still largely come from Asia. “Portugal has the advantage of shipping routes, but Poland is improving every year. More e-bike factories have opened here recently, and the domestic market has handled the crisis better than many others in Europe.”

This resilience is part of why Ecobike has kept production going without pause, even during the pandemic. “We see ourselves as one of the top five e-bike brands in Poland. Our ambition is to keep that strong domestic position, while gradually convincing more European riders about Polish-made e-bikes.”

Dual Polish hub for Ecobike and Mobility 1

Family-driven

At the heart of Ecobike is its founder, Greg Szczygieł, who comes from a retail background. The company began by importing Chinese e-bikes before developing its own line. The “eco” in the name was originally meant to signal economy—saving time, health and space—but today it resonates with sustainability.

That personal heritage shapes company culture. “We are a family-owned business, not run by outside investors,” Krystof stresses. “Our bosses are not people behind spreadsheets—they’re colleagues we know personally. That makes a big difference. We aim to build a reputation for solid Polish-made e-bikes, both at home and abroad. If people remember Ecobike as one of the companies that made e-bikes mainstream in Poland, that would already be a success.”