Massive investments in Europe
In some relevant EU countries like France, Italy and Austria, the Taiwanese bicycle manufacturers regained a bigger market share. Still, it also lost 9.5% of its export volume to the biggest market in the EU: the Netherlands. The total export of bicycles to the EU decreased by 3.98% from 547,633 units in 2021 to 525,852 in 2022. The massive investments in bicycle assembly in Europe, particularly in countries like Portugal, Bulgaria and Romania are certainly one of the reasons for this reduction in bicycle export.
UK and US market
Outside the EU, bicycle shipments to the UK were down 20% to 133,161 units, while the US market was rather stable at -1.1% at 806,551 units.