June 2023 E-bikes bring value to challenged market CONTENTS Eurobike expecations 2 Eurobike thrives on booming popularity of the e-bike Eurobike 2023 will again welcome a bigger number of exhibitors than the previous edition. This exponential growth reflects the prospering e-bike market. General market overview 5 E-bike sales grow amidst market slowdown in Europe While 2022 sales are lower than 2021 throughout the Europe’s main markets, the e-bike continues to drive the market. What’s happening? German market 7 German consumers becoming more reluctant to buy The German market performed very strongly in 2022 with a 10% increase in e-bike sales, but a reluctance to buy created a downturn in the end of the year. Dutch market 10 Dutch market confronting challenges In total 855,000 bicycles and e-bikes were sold in the Netherlands in 2022, a decrease of 7% compared with 2021. However, the long-term trend is more worrying. E-bikes European markets 13 E-bikes boost turnover in key European markets The European markets of France, Italy, Spain and Belgium had mixed results in 2022, but one key driver in revenue growth was e-bike sales. EU values surge 16 EU e-bike and bicycle import values surge A hike in the average import price of e-bikes into the European Union gave a remarkable push to the market value in 2022. Also, the import price of bicycles soared. E-bike gains ground 18 E-bike gains ground in Switzerland and Austria With e-bikes rising to a volume market share of 45% and 49% in Switzerland and Austria respectively, both countries made significant gains in 2022. UK market 20 UK market hits ‘lowest level in 20 years’ With e-bike sales plateauing and regular bike sales dropping 22%, the UK's Bicycle Association is calling for action as the market hits a 20-year low.