“Hard times are also a good time to prepare exciting future products and tech from across the industry,” Robert Wu, chairman of the Taiwan Bicycle Association (TBA) told Bike Europe. With this message of hope, the island nation is hoping for better times as a premium supplier for the bicycle industry.
Export volumes dropping
After a few record-breaking years, e-bike and bicycle export volumes slid down in 2023. In the fourth quarter, some companies, like Merida, even halved their exports. The parts and components manufacturers, of which many are based in Taiwan or have their subsidiaries in mainland China or Vietnam, faced an even more drastic situation. As parts and components suppliers are all at the beginning of the supply chain, they will be the last ones who can clear their warehouses of overstock.