Big players choose CEE region
Central and Eastern Europe (CEE) is seeing an influx of big and mid-scale players entering the market. With an untapped workforce and attractive subsidies, the region could offer a potential longer-term logistical solution for close-to-market production.
“The Central and Eastern European (CEE) bicycle production landscape has seen an amazing growth curve,” explains Daniel Antal, founder of Ebikexperts (Marvelo Europe Ltd.), a consultancy firm operating in the region. “Part of this is related to Decathlon and the fact they have set up production prominently in Romania, but there has been a lot of production growth in Bulgaria, as well as in Hungary, Czech Republic and Poland”.
Bike Europe explored the current state of e-bike and bicycle production capabilities in the CEE region and the full article can be read here.