The relocation of the biggest bicycle show on earth in combination with the new dynamic in the industry creates a big challenge for the Eurobike organisation. “We have not taken away the bicycle’s sporty perspective,” wrote the organisation in a statement. The industry program however goes deeper into topics that will define the future of the industry. Topics include the Digital Academy, the Cargo Academy, the presentation of the City Changer Cargo Bike project and the start-up & innovation day which is aimed at bringing together startups, SMEs, investors, scientists and public sector actors. At the end of the start-up & innovation day on July 14th, the Eurobike Innovator’s awards will be announced highlighting young companies, start-ups and innovators in the bicycle industry and pioneering products, services and concepts.