The advantage of NFC technology in headset logo
The Dutch bicycle brand Brinckers has integrated Near Field Communication (NFC) in e-bikes as one of the first. In future the owner can simply open the app of his e-bike by holding a mobile near the headset logo. NFC is a communication technology we use every day. Doors can be opened by means of a card, or you can pay contactless with your debit or credit card as well as your smart phone. From January 1, 2023, various Brinckers models will be equipped with a headset logo plate containing an NFC chip.
According to Brinckers owner Pieter Booij, “customers have a need for information when it comes to their e-bikes. People call and email us or ask our dealers how to maintain their bike, when to take it in for a service, what their frame number is, and so on. As a result of this, we decided we need to better ‘connect’ our end customers with their bicycle. They should have all the relevant information about the bicycle at their fingertips, but in a user-friendly and fast way. So not through a manual or a link to our website. If someone else scans the bike with their phone, the ‘app’ will say: this bike doesn’t belong to you. After registration, you can store frame number and key number(s), find the nearest dealer and tips how to use your e-bike. More functionalities will be added in future,” explains Booij.