June 2023

E-bikes bring value to challenged market

Eurobike expecations

2

Eurobike thrives on booming popularity of the e-bike

Eurobike 2023 will again welcome a bigger number of exhibitors than the previous edition. This exponential growth reflects the prospering e-bike market.

General market overview

5

E-bike sales grow amidst market slowdown in Europe

While 2022 sales are lower than 2021 throughout the Europe’s main markets, the e-bike continues to drive the market. What’s happening?

German market

7

German consumers becoming more reluctant to buy

The German market performed very strongly in 2022 with a 10% increase in e-bike sales, but a reluctance to buy created a downturn in the end of the year.

Dutch market

10

Dutch market confronting challenges

In total 855,000 bicycles and e-bikes were sold in the Netherlands in 2022, a decrease of 7% compared with 2021. However, the long-term trend is more worrying.

E-bikes European markets

13

E-bikes boost turnover in key European markets

The European markets of France, Italy, Spain and Belgium had mixed results in 2022, but one key driver in revenue growth was e-bike sales.

EU values surge

16

EU e-bike and bicycle import values surge

A hike in the average import price of e-bikes into the European Union gave a remarkable push to the market value in 2022. Also, the import price of bicycles soared.

E-bike gains ground

18

E-bike gains ground in Switzerland and Austria

With e-bikes rising to a volume market share of 45% and 49% in Switzerland and Austria respectively, both countries made significant gains in 2022.

UK market

20

UK market hits ‘lowest level in 20 years’

With e-bike sales plateauing and regular bike sales dropping 22%, the UK's Bicycle Association is calling for action as the market hits a 20-year low.